Highway Inn (www.myhighwayinn.com) is an Oahu-based restaurant founded by Hawaii-born Japanese-American Seiichi Toguchi. At the start of World War II, Seiichi was taken from his home to an internment camp in California and assigned to work in the mess halls. There, Japanese-American chefs from around the country taught him how to cook, eventually inspiring him to open Highway Inn to share the foods he loved growing up. Seiichi passed the restaurant down to his son Bobby Toguchi, who has since passed it to his daughter, Monica Toguchi Ryan. When her grandfather started the restaurant, he relied on word of mouth to connect with customers. Now, Monica uses Google Ads and their Business Profile on Google to reach new customers, helping them to grow from one location to three across Oahu.